For LogMeIn Inc’s Internet of Things (IoT) platform, Xively engaged Tank to help launch the Xively Xperience 2015. This invite-only, two-day forum at the Seaport Boston Hotel brought together nearly 500 executives working in the IoT to discuss the activation of their connected businesses.

Working with Xively’s Boston-based events team, Tank developed the name, theme and visual direction for the event. Tank also provided executable design and creative direction for the entire marketing system and a majority of the event assets: environmental, digital, way-finding, collateral and more.