Redefining Innovation for a mission-driven future
Draper
Redefining Innovation for a mission-driven future
The situation
Draper, an independent nonprofit engineering innovation company, is renowned for solving the nation’s toughest challenges across domains from space exploration to undersea missions. With expertise spanning mission knowledge, domain expertise, and a cutting-edge digital engineering approach, Draper sought a partner to help evolve its digital presence and articulate its identity with clarity and purpose. Tank Design delivered a comprehensive suite of brand and digital services to position Draper as a leader in engineering innovation.
Brand collateralBrand identityBrand positioningDesign systemsDevelopmentEmail/displayExperience designUI design & development
Brand identity, and Brand positioning
Draper’s mission to solve the nation’s toughest challenges demanded a brand identity that could communicate its leadership in engineering innovation across domains. Tank reimagined Draper’s brand to align with its mission driven ethos and expertise.
Brand Identity
Tank refreshed Draper’s identity with a bold, modern visual language that embodied its values of innovation, precision, and collaboration. The updated logo, typography, and
color palette ensured consistency and a strong presence across all platforms.
Brand Positioning
Draper’s unique approach to mission-driven innovation and multidisciplinary expertise was distilled into a clear and compelling brand position. This differentiation set Draper apart in a competitive field, enabling it to resonate deeply with stakeholders in government, industry, and academia.
Design Systems, Experience Design & UI Design
Draper’s diverse expertise required a digital ecosystem that was intuitive, engaging, and reflective of its innovationdriven mission. Tank Design applied its Experience Principles as a blueprint for creating meaningful, user centric interactions. These principles, grounded in authenticity, clarity, and impact, shaped every aspect of the design, ensuring a cohesive and memorable experience for Draper’s audience.
Experience Principles
These principles shaped every interaction, emphasizing clarity, authenticity, and connection to foster trust and loyalty.
Design Systems
A scalable system ensured consistent branding across digital and print platforms, streamlining asset creation.
