Healthcare

Some of our best work has come in the evolving landscape of biotech, life science, and healthcare. With passion and precision, we blend branding strategy and digital expertise to craft stories that stir emotions and resonate deeply with our audience.

Our approach to branding digs below the surface. We encompass both the tangible and intangible—beautiful design and distinctive brand voice and ethos. We believe that a brand is more than a logo or a slogan; it’s a symphony of experiences that connect every interaction.

We’ve worked with industry pioneers such as athenahealth, Zus Health, Goldfinch, Aetna, and CASMA, bringing about unique branding solution that resonated with diverse audiences while retaining the core essence of each brand. We’re passionate about maintaining a brand’s integrity while helping to foster sea changes in biotech, life science, and healthcare landscapes.

Narratives That Echo

The worlds of biotech and life science can often feel enigmatic to the everyday person. But our collaboration with Zus Health stands as a testament to our talent for translating this complexity. Through our brand narrative, we’ve transformed intricate medical intricacies into engaging stories, drawing audiences into Zus Health’s revolutionary healthcare solutions.

Crafting Digital Masterpieces

In this digital epoch, a brand’s online presence is its heartbeat. Our expertise doesn’t just stop at painting the digital canvas. With our innovative design of the Goldfinch Bio project pipeline, we blended science with user experience, ensuring that each stage of the project was communicated visually with precision and clarity.

Strategy: Our Backbone

Beyond pixels and vectors, our strategic brand positioning sets us apart. We merge creativity with data, business goals with cultural paradigms, ensuring our clients are not only relevant today but trailblazers of tomorrow.

We pride ourselves on developing distinct brand identities that resonate, like the visual identity we created for athenahealth. We didn’t just provide them with a logo, we brought them to life with a symbol that encapsulated their ethos and commitment to revolutionizing healthcare.

We measure ourselves not only by the quality of our work but in how we enhance brand value. In a realm where many simply follow the trend, we continuously challenge norms, pushing the boundaries to redefine, reconstruct and elevate branding conventions.

In an age of information overload, being genuine is our compass. Every brand story we weave is heartfelt, a pure reflection of a company’s vision and spirit. At Tank, we pride ourselves on our ability to get smart quickly, delving deep to understand your industry and your business, ensuring the authenticity of every narrative we craft.

The sectors we navigate—biotech, life science, and healthcare—are inherently dynamic, brimming with new discoveries and breakthroughs every day. Standing still is not an option. We are passionately proactive, always seeking to be a step ahead. Our eyes are focused on what’s next, anticipating emerging trends, technologies, and consumer behaviors. For example, Tank has embraced the Composable Web architecture for our clients. This modular approach to building websites with Jamstack technologies has particular relevance for biotech and healthcare organizations since its key benefits are web performance and security. Because each iteration of the site is saved, the technology can also simplify legal audits and reviews. You will always know what content was on your site at any time in the past. This forward-thinking approach empowers us to offer our clients solutions that aren’t just relevant for today, but are poised to make an impact tomorrow.

Our contributions in biotech, life science, and healthcare epitomize the transformative nature of branding. As we move forward and constantly innovate, one thing remains true: we’re not merely shaping brands; we’re crafting deeper connections.