Rebranding the small business giant.
Vistaprint
Rebranding the small business giant.
The situation
To succeed in business one has to be constantly evolving. Vistaprint was created with that forward thinking, always improving state of mind at its core. Today we continue to be that way. Always improving. Always striving. Always reaching. And always moving forward to find newer, better, simpler, more affordable and more professional ways for you to market your business. Tank was challenged with realigning Vistaprint’s visual identity system to a newly developed brand strategy.
Brand collateralBrand identityDesign systemsExperiential/print
Brand identity
Tank’s objective was to realign Vistaprint’s visual identity system to a newly developed brand strategy. Tank created a comprehensive and scalable new brand language that addressed both verbal and visual identity — including a final logo solution, color palette, typography/fonts.
Brand artifacts
Vistaprint’s creative team partnered with Tank to create a simple yet dynamic identity system that spoke to their position as the leader in personalization and customization. Guidelines for the identity, visual language and custom typography provided ample room within the brand elements for Vistaprint’s own customization and flexibility across multiple mediums including stationery, website and collateral materials
