A new brand and website for the healthcare inventor
Zus Health
A new brand and website for the healthcare inventor
The situation
Zus Health is a next‑generation healthcare technology company redefining how patient data is shared, stored, and utilized to improve clinical outcomes and accelerate interoperability. Tank Design partnered with Zus Health to create a strategic brand identity and digital experience that reflects the company’s mission to empower healthcare innovators and disrupt the status quo in data sharing. Through extensive brand research, positioning, UX design, and content strategy, we developed a compelling visual language and website that not only tells the Zus story clearly but also resonates with developers, providers, and technology partners driving the future of healthcare. Tank Design By centering the brand around Zus’s proprietary Grid data‑sharing platform and ZAPs (Zus Aggregated Profiles), Tank emphasized the platform’s power and impact in solving one of healthcare’s most complex challenges—connecting patient data across disparate systems. Our work included a refined brand system, design systems, interactive UI/UX, and animated storytelling that brings the grid concept to life online, ultimately positioning Zus Health as a leader in healthcare technology branding and experience design.
Brand identityBrand positioningBrand researchContent strategyDesign systemsExperience design
Impact
Zus wanted their story to be straightforward but powerfully compelling to the developers who could most take advantage of their platform.
Brand strategy
Through extensive research and collaboration with the Zus team, Tank arrived at a core brand insight: Zus gives power to healthcare inventors. We emphasized their “Grid” product—their proprietary way of sharing patient data between healthcare organizations—and their ZAPs, Zus Aggregated Profiles. Together, these products power the revolution in healthcare data sharing.
Brand system
To reimagine the Zus logomark and visual identity, we focused on the high-level concept of power, drawing inspiration from the way the Zus platform empowers healthcare inventors to focus purely on improving the patient experience. The entire brand system leverages the power concept and a defined grid pattern, reinforcing and supporting the Zus Grid platform as a key differentiator.
Empowering Biotech and Healthcare with Tank’s Purpose-Driven Brand Framework
Discover how our brand framework threads strategy and experience to create meaningful solutions.
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User experience and content strategy
Tank focused on the elements that would support the who, what, why, and how of Zus’s offering: differentiated healthcare, a shared invention platform, and the healthcare inventors themselves. This approach helped steer key decisions in developing the site architecture and copy guidance, and led us to a more focused effort to get the Zus Grid story right.
Visit the Zus Health site
Site production
Our production work incorporated iconography, design assets to illustrate the Zus platform, and sitewide animation to elevate the experience. We gave particular focus to the Zus Grid In Action page, using motion graphics that triggered on scroll to progressively tell the story.
