A small brand that wanted a big lift.



Mountain lifestyle retailer Stio came to Tank when developing its new brand. Leveraging existing brand properties, Tank developed a visual system and applied it to an e-commerce website, consumer catalog and provided in-store design consultation for the retailer’s flagship store in Jackson Hole, WY.


Tank provided a design solution for the new Stio website, leveraging templates provided by Stio’s technology partner, Blue Acorn. In addition to the site’s design, Tank provided tonality recommendations for content throughout the site.


Leveraging the established brand properties, Tank explored collateral design solutions for the Stio catalog, look book and direct mailers.

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