Rockport revolutionized their industry with dress and casual shoes that were as comfortable as sneakers — an innovative concept at the time. Rockport had recently embraced a new positioning for their brand: sexy, savvy, modern and American. All without sacrificing comfort. Their eCommerce team needed a new site that would embody these principles while encouraging deeper engagement with the brand. Rockport asked Tank to elevate their site to become a more fashion-led and engaging experience.