Overview
How do you take three distinctive arms of a behemoth international printing company, merge it with a high-end photo retouching company and nestle them all under one cohesive brand?
BlueSoho called upon Tank to help redefine and reposition their brand to reflect a merger of four divisions —Nellymoser, BlueSoho, Quad Media Planning and Placement and Quad Media Solutions— all falling united under the name BlueSoho. From the merger came a true omni-channel marketing and technology services firm with a greatly expanded overall offering for its customers.