Breaking ground Fall 2015 and slated for completion in 2018, Pierce Boston is Samuel’s & Associates new luxury complex, designed by architectural firm Arquitectonica. The residential building will offer soaring, panoramic views as the tallest tower in the Fenway. The sky-piercing structure serves as a dramatic gateway to an area that has undergone significant transformation over the past decade. Working with the Pierce team since the project’s inception, Tank’s work included naming, identity, environmental graphics, launch collateral and the Pierce Boston website. See the beauty of Pierce Boston at pierceboston.com.