Life Line Screening—the largest preventative health screening company in the world—initially enlisted Tank to develop a localized web strategy to market over 15,000 health screening events annually across the United States, UK and Australia. Tank analyzed all digital marketing programs, engagement metrics, funnel metrics and offline marketing initiatives in order to successfully redesign the overall user experience of the website, landing page and eCommerce flow.
Tank’s creative improvements produced a 21% revenue increase, allowing the project to pay for itself in the first 90 days. Our team then completed extensive testing and optimization of the company’s Paid Search landing pages, leading to an overall 92% improvement in conversion.
Life Line Screening is located in Austin, TX.