Tank’s PR team has been supporting ieCrowd on the launch the Kite Mosquito Patch, a breakthrough technology designed in the hopes of eradicating malaria. The initial task was to raise awareness of the solution and drive traffic to crowdfunding site Indigogo.
Tank’s worldwide press campaign drove both awareness and traffic to the website. The Kite story was reported across 30 countries, including the US, UK, China, Canada and many European and African news networks. Press momentum was maintained for over a week in conjunction with the crowdfunding campaign, reaching a collective audience of more than 990m people worldwide with over 100 pieces of news coverage. ieCrowd founder, Grey Frandsen, was interviewed by numerous US and global media outlets, from BBC World News to the Pan-African news site Iroko.
As a result of Tank’s work, the widespread publicity behind the Kite project led to it exceeding the $75,000 funding target within four days. Within a week, the funding was at $136,096 and now exceeds $550,000. Learn more at iecrowd.com.