Branding, identity and the product itself. A ground-up approach.



A major consumer electronics company contacted Tank for help in creating a brand new, next-generation web entertainment platform. Tank was tapped for naming, visual identity, brand voice, product UI design and development, and a pre-launch microsite.


Tank was tasked with creating an own-able, fun, marketable brand with intrigue. Included in this effort was product naming, finalized logo/logotype, color palette, typography system and high-level image style/positioning documentation; and a design solution and mechanicals for the brand’s corporate suite.


Tank provided design and development support for the Pique prototype, as well as ongoing design, development and wireframe support in preparation of the tool’s launch.

Related projects