The Singhs

A portal into the sci-fi world of the Singh’s

Tank worked closely with The Singh’s to bring their fourth studio album, Science Fiction, and its accompanying app to life. The sci-fi concept allowed us to explore the worlds of the surreal, the fantastic and the weird without worrying about creative limitations. Ultimately, we developed a simple yet bold visual language in which the band is transformed into faceless bodies inhabiting an odd and distinctly clean alternative world.

As a nod to retro sci-fi films, we used the idea of projection mapping to style the typography and other packaging elements. This aesthetic also inspired the app’s navigation, which provided users with the ability to explore new content within the app.

The app itself became an almost sculptural space; a combination of audio, video and projections that creates a world users can explore as if they were truly on a spaceship.

Related projects