SheaMoisture

#AMillionWaysToShea

As part of the brand’s “What’s Normal?” campaign, Tank collaborated closely with SheaMoisture’s creative and brand teams to design and develop the “Good Hair Day” diagnostic tool — a first-of-its-kind recognition tool that uses image recognition software created by Ditto Labs to automatically identify the user’s hair type. The Angular one-page application helps users understand which of the brand’s 150+ hair care products will work best for them based on their hair type, condition and goals. It offers personalized product recommendations through a simple three-step process, matching users to custom hair products tailored to their specific hair needs around maintenance, treatment and styling, and then seamlessly drives the user to the point of sale.