Oxford Rugby

Redesigning a flexible identity

The Rugby World Cup is every 4 years and this time it was coming to England. As part of the legacy of the games, Oxford University put together the first World University Rugby Cup – held the same year and also every 4 years.

The games were held in Oxford with seven elite universities from across the globe heading to the UK to take part in this first-of-its-kind event. Tank was tasked with redesigning their identity in a way that could be flexible and change from country to country.