Fenway Triangle

A fresh new look for a 15 year old brand

Tank partnered with Samuels & Associates to conduct a brand evaluation of their 15 year old Fenway Triangle Trilogy brand and to find a solution that would help it fit in more seamlessly with the real estate developer’s new apartments, Continuum and Van Ness. The new brand needed to feel more luxurious and upscale to match the updated interiors and to attract a new target market: young professionals, collegiate, medical professionals, etc.

During Tank’s exploration process, the name was shortened to Fenway Triangle and we fully redesigned the website to align with the Van Ness, Continuum and fenway.com shared platforms. This new approach allowed content to be shared amongst the different sites and improved Samuels & Associates’ ability to manage the website moving forward.

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