Connecting care to those who deliver it.



athenahealth, Inc. is a leading provider of cloud-based services for medical practices and health systems. Tank’s work with athenahealth has spanned over 3 years, including work on tradeshow concept and design, recruiting initiatives and digital marketing communication support.


Tank created a refreshed identity that is optimistic, passionate, disruptive, open and accountable, and allows athenahealth to continue striving to be the information backbone that helps make healthcare work as it should.


Tank developed marketing collateral to support the new brand promise — “we connect care.”

Tanksite Athenahealth D1


Tank was also enlisted to develop the look and feel for athenahealth’s User Conference 2013, building off their current “Better Now” campaign with the theme “Get Better.” During the event, attendees learned all the ways they could improve their practice performance through the offerings of athenahealth.

Related projects