A simplified service requires a simplified system.


Vistaprint is a globally recognized, billion dollar company offering customized printing and graphic design of marketing products. Vistaprint was created with a forward thinking, always evolving state of mind at its core. As a brand, the company were ready to shift away from their CMYK printer roots to better represent their integrated business offering and the company’s mission of providing simple, direct, customized service.


Tank’s objective was to realign Vistaprint’s visual identity system to a newly developed brand strategy. Tank created a comprehensive and scalable new brand language that addressed both verbal and visual identity — including a final logo solution, color palette, typography/fonts and an updated tone and voice.


Vistaprint’s creative team partnered with Tank to create a simple yet dynamic identity system that spoke to their position as the leader in personalization and customization. Guidelines for the identity, visual language and custom typography provided ample room within the brand elements for Vistaprint’s own customization and flexibility across multiple mediums including stationery, website and collateral materials

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