We're Tank, an experience-driven design agency in Boston

Defining brand experiences for over 30 years.

Brand is experience.
Experience is brand.

Tank was founded in 1994 by two designers who believed that every compelling brand experience is built on the principles of exceptional design. They envisioned an agency where different skill sets and talents were united by those principles, cross-pollinating in a single habitat—a “tank” of creativity. Today, that tank is nearly 50 strong across multiple disciplines, making things both physical and digital that forge an emotional connection at the intersection of brand and experience.

What we do

At Tank, we treat branding as a living force—always shifting, always reacting to the world around it. It’s shaped by what’s real now and fueled by what’s next. We ask the questions that ignite our curiosity and keep us exploring: what now, what next, what if? That mindset drives us to uncover sharper ideas and build brands that people actually feel. This isn’t a process. It’s how we think—turning design into discovery, and discovery into lasting connection.

Brand design

Every lasting brand begins with a clear foundation—and grows through strategy, design, and implementation that work in harmony. At Tank, we transform insight into identity and identity into experiences that resonate. From defining what a brand stands for to ensuring how it shows up in the world, we build brands that don’t just communicate, but connect.

Get to know our brand approach

Digital experience design

We design experiences that move people—intuitive, human-centered, and built to perform across platforms and industries. Grounded in research and driven by creativity, our work connects audience needs with business goals, transforming complexity into clarity and interaction into engagement.

Review our UX philosophy


Featured Industry

Biotech and Healthcare

Biotech and healthcare are being redefined—and so are the brands driving that change.
We partner with innovators shaping the future of care, helping them connect more deeply with their audiences through brands and experiences that are clear, human, and built to inspire trust.

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Biotech and Healthcare
Revolutionizing biotech and healthcare marketing
Revolutionizing biotech and healthcare marketing

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Featured Services
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Featured Work

Brands Taking Shape

Where insight meets imagination—bringing brands to life across campaigns, digital experiences, and beyond.

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Belcorp
Beauty and Wellness Brands for a New Generation
Beauty and Wellness Brands for a New Generation

Brand identity, Brand messaging, Brand collateral, Art direction

Garnet Hill
Weaving a brand story into the ecommerce experience
Weaving a brand story into the ecommerce experience

Design systems, Experience design, Content strategy, Development, UI design and development

Puma
Reimagining athletic excellence: Our design journey with Puma.
Reimagining athletic excellence: Our design journey with Puma.

Visual identity, Campaign design, Content, Art direction

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Featured Services
Brand identity, Brand messaging, Brand collateral, Art direction
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Brand collateral, Brand identity, Brand positioning, Campaigns, Email/display
Featured Services
Design systems, Experience design, Content strategy, Development, UI design and development
All Services
Content strategy, Design systems, Development, Experience design, Prototyping, SEO/M, UI design & development, User experience research
Featured Services
Visual identity, Campaign design, Content, Art direction
All Services
Brand collateral, Campaigns, Design systems, Experience design, Naming, UI design & development, Video

What we believe

  • 01

    We are a haven for creativity.

    We foster a safe, collaborative environment where each one of us can be their authentic selves and make exceptional work.
  • 02

    We are not afraid of the unknown.

    Because technology evolves at a breakneck pace, we are always inventing—adapting to new ways of thinking, doing and delivering.
  • 03

    We don’t show work we don’t believe in.

    We want our clients to see only our best recommendations. We show work that represents who we are so that we can stand behind it proudly.
  • 04

    We are the most exciting part of your day.

    We are energized by our work, and we want everyone working with us to feel that way. We aim to surprise and inspire, but we also want our clients to feel heard and supported.
  • 05

    We keep learning.

    We’re humbled by the history of our industry and the great minds who continue to drive it forward. We’re always evolving our technique, our approach and our standards.
  • 06

    We are good people.

    We respect the varying backgrounds and skill sets that we each bring to get things done. We support each other, and we’re stronger together.

What we’ve accomplished

Over the years, Tank has worked with hundreds of clients to refine their brands and create exceptional experiences. Here is a sampling of what we do and the companies with whom we’ve collaborated.

How we show up

Tank in the community

Through our work and client relationships, we seek out opportunities that emphasize societal progress, and we identify ways to uplift those from marginalized communities and underrepresented backgrounds. Tankers frequently participate in events with:

Around the (virtual) water cooler

Tankers work hard, but we laugh even harder. Switching to a partially remote work week hasn’t hampered our personalities one bit.
  • 5:1

    Coffee drinkers to tea drinkers
  • 95% AI savvy.

    5% asking, “Is that a new intern?”
  • “The
 Office”

    #1 show that we’ll re-watch
  • 76%

    prefer salty snacks to sweet
Instagram
Instagram
Instagram