Gaslight Brasserie

Classic neighborhood comfort in a brand.

Gaslight Brasserie

Overview

Gaslight Brasserie is a classically styled Parisian brasserie in the Boston’s popular South End neighborhood. At the time it opened, it was soon to be the newest addition to the Aquitaine Group’s list of restaurants. Aquitaine Group chose Tank to create their visual identity, style guide, menus and website. 

Identity

Tank served as part of Gaslight’s brand language creation team to develop a unique and effective graphic language for the newest addition to the Aquitaine group. Primary identity elements included logo/logotype; approach to typography and appropriate graphic vernacular; and color palette, materials, textures and details on how they should be used. Following the finalization of the identity, Tank applied the new brand elements to Gaslight’s corporate suite, menus, in-counter signage, and much more.

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