We live in a world of big ideas.
Of radical change.
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
Of constant disruption.
(Where innovation feels
like a lightning bolt.)
like a lightning bolt.)
And yet, more often,
innovation is a succession
of almost unnoticeable shifts.
Tiny steps that eventually
lead to an entirely new place.
like
Google
Today, Google is arguably the most powerful, innovative company in the world. But it didn’t come out of nowhere. Google* progressed steadily over decades. In 1998, they were one of a handful of search engines. *A verb, recognized officially by the dictionary.
Image Results
But their look was cleaner.
Their results were just a little bit more accurate.
And they never stopped improving in small ways.
And they never stopped improving in small ways.
Answering.
Reacting.
Experimenting.
Making small changes.
Always listening.
Silver bullets are rare.
What’s more common,
and often more powerful,
are the incremental changes
that create something...
and often more powerful,
are the incremental changes
that create something...
Take what you know...
what you love...
(your product, brand, website)
Look at it new.
Up close
Look
From a different angle
Look at it new.
Upside down
Look at it new.
In another light
Look at it new.
Don’t underestimate the small things.
Make it 1% better.
Because every 1% adds up.
Tank