Bluewolf, an IBM Company and an award-winning global consulting agency, tasked Tank to create an immersive microsite highlighting their findings from their fifth annual The State of Salesforce Report. The report evaluates how the best companies use and capitalize on the world’s #1 CRM platform. The full report is based on over 110,00 data points collected from over 1,700 Salesforce customers worldwide.
Tank designed and developed a light-weight lead-generation site, leveraging customizable SVG animations and interactions. To create awareness and increase shareability, all content site-wide is optimized for social sharing.
Following the site’s build, total year-over-year conversions increased by 78% from 2015. Time on page also increased by 307%.