Breaking ground Fall 2015 and slated for completion in 2018, Pierce Boston is Samuel’s & Associates new luxury complex, designed by architectural firm Arquitectonica. The residential building will offer soaring, panoramic views as the tallest tower in the Fenway. The sky-piercing structure serves as a dramatic gateway to an area that has undergone significant transformation over the past decade. Working with the Pierce team since the project’s inception, Tank’s work included naming, identity, environmental graphics, launch collateral and the Pierce Boston website. See the beauty of Pierce Boston at pierceboston.com.
Located in historic Concord, MA, Woods Hill Table provides a restaurant option focused on the latest trends in food, the science behind good health, and taking care of the environment. Tank teamed up with the restaurant founders to develop a name and identity. Tank also created the restaurant’s collateral, including stationary and menus printed on paper made with post-consumer recycled products and made using renewable energy.
For Samuel’s & Associates new property, Tank created a name, identity, custom alphabet, and graphics for the up and coming residential building aimed at the Harvard community. Some of the brand work was on display across a 500-foot long construction barricade along the intersection of North Harvard and Western Avenue, just down the street from Harvard Square. You can learn more about this development at samuelsre.com.
SniqueAway provides exclusive deals on top hotels and other travel experiences at deep discounts. Tank partnered with the team at Smarter Travel Media, a TripAdvisor Media Group company, to develop the new name and brand for this members-only private sale site. The new brand is executed across the consumer website and all promotional materials.
When California Hardware needed a name and identity for their new “green” chain, they called upon Tank. The resulting name, Plan-It Hardware was brought to life by a visual system applied across all consumer touch-points including collateral, retail display, website and packaging components.