Using data to uncover key Salesforce trends

Bluewolf, an IBM Company and an award-winning global consulting agency, tasked Tank to create an immersive microsite highlighting their findings from their fifth annual The State of Salesforce Report. The report evaluates how the best companies use and capitalize on the world’s #1 CRM platform. The full report is based on over 110,00 data points collected from over 1,700 Salesforce customers worldwide.

Tank designed and developed a light-weight lead-generation site, leveraging customizable SVG animations and interactions. To create awareness and increase shareability, all content site-wide is optimized for social sharing.

Following the site’s build, total year-over-year conversions increased by 78% from 2015. Time on page also increased by 307%.



As part of the brand’s “What’s Normal?” campaign, Tank collaborated closely with SheaMoisture’s creative and brand teams to design and develop the “Good Hair Day” diagnostic tool — a first-of-its-kind recognition tool that uses image recognition software created by Ditto Labs to automatically identify the user’s hair type. The Angular one-page application helps users understand which of the brand’s 150+ hair care products will work best for them based on their hair type, condition and goals. It offers personalized product recommendations through a simple three-step process, matching users to custom hair products tailored to their specific hair needs around maintenance, treatment and styling, and then seamlessly drives the user to the point of sale.


Helping pop culture pop.

Live Nation is the world’s largest producer of live music concerts and ticket distribution, with over 63 million fans, 26,00 events, and 3,300 artists in 40 countries.

In 2014, Live Nation enlisted Tank to assist with the design for their robust, ongoing advertising campaigns for performances throughout the San Francisco Bay and the greater Northern California area. Since then, Tank has partnered with Live Nation, playing a major role on a wide range of initiatives from conceptual festival poster art, to display and out-of-home advertising. On an annual basis Tank produces advertising for over 350 concerts and shows, an average of around 4,500 individual pieces of art.

Tank has produced advertising for top performers including Bon Jovi, Beyonce, Black Sabbath, Drake, Journey, Kanye West, Madonna, Prince and many more.

Et Eais

Et Eais elevates their eCommerce experience.

Et Eais was looking to create a lifestyle e-commerce experience, with a direct to consumer model offering exclusive inventory. Tank was engaged to make their vision come to life through UX and site design, creating a new shopping destination. Content was organized to create a balance between e-commerce needs and curated content built into the Magento commerce platform. Images site-wide are shoppable, equipped with a modal highlighting the brand’s products while linking users straight to product pages for a streamlined shopping flow.

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Design and development of the Aviva Drive native application

Around the world, Aviva provides around 43 million customers with insurance, savings and investment products. They are Ireland’s leading composite insurer for life, pensions, general and health insurance products. Tank designed and developed the Aviva Drive native app, aligning it to their new rebranded identity. Tank approached this challenge in a way that showed the app experience in future mobile innovations.

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Pierce Boston

A striking view from Samuel's & Associates latest project.

Breaking ground Fall 2015 and slated for completion in 2018, Pierce Boston is Samuel’s & Associates new luxury complex, designed by architectural firm Arquitectonica. The residential building will offer soaring, panoramic views as the tallest tower in the Fenway. The sky-piercing structure serves as a dramatic gateway to an area that has undergone significant transformation over the past decade. Working with the Pierce team since the project’s inception, Tank’s work included naming, identity, environmental graphics, launch collateral and the Pierce Boston website. See the beauty of Pierce Boston at

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Samuels & Associates

Supporting the property development firm as they launch new projects and update their brand.

2015 was a busy year for Tank and the team at property development firm Samuels & Associates. Together, we created visual programs for some of S&A’s newest projects as well as a refresh to the corporate brand itself. First came the launch of and now – building awareness of The Fenway neighborhood beyond its reputation as the home of our beloved ballpark. With its theme “Live. Work. Play,” the site shares what is going on in and around The Fenway while providing the perfect platform for promoting S&A properties and driving SEO traffic through social media campaigns, including the recent “Sausage Guy” campaign.

Here is some work from Tank for our friends at Samuels & Associates: The Van Ness, Continuum, and Landmark.

The Van Ness

Doors officially open at the latest Samuels & Associates project in Boston's Fenway area.

Tank developed the identity and brand language for a mixed-use project, The Van Ness, a 600,000 sq. ft. space that continues Samuels & Associates redevelopment of Boston’s Fenway area and Tank’s ongoing work with the real estate developer. The brand language was applied across all touch points including digital, environmental and print.

Learn more at


A new look, voice and digital presence for a consulting maverick.

The overall goal was to refocus and better define the Ruota brand to capture the company’s mission and values, and then communicate the enhanced brand message across all channels with a refreshed message and visual language.

Tank also designed and developed an entirely new responsive website from the ground up, ensuring focus on and access to their three core services. The website presented the organization in a clean, contemporary and professional manner. Tank created a localized, Drupal website for Ruota that sought to improve lead generation by gating whitepapers and automatically generating PDF documents.

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Campaign and website for iconic jewelry store.

Tank was charged with elevating Fragment’s feminine, fun and glamorous aesthetic through a distinct contemporary campaign that would resonate with fashion-forward shoppers. With product lines from fashion to fine jewelry, the concept celebrated self-expression and empowered customers to explore their own individual style. 

Through print, film, digital and social platforms the campaign has established a blueprint for Fragment’s future campaign efforts, allowing them to continually explore and share their dynamic and contemporary identity.

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