LiveNation

Helping pop culture pop.

Live Nation is the world’s largest producer of live music concerts and ticket distribution, with over 63 million fans, 26,00 events, and 3,300 artists in 40 countries.

In 2014, Live Nation enlisted Tank to assist with the design for their robust, ongoing advertising campaigns for performances throughout the San Francisco Bay and the greater Northern California area. Since then, Tank has partnered with Live Nation, playing a major role on a wide range of initiatives from conceptual festival poster art, to display and out-of-home advertising. On an annual basis Tank produces advertising for over 350 concerts and shows, an average of around 4,500 individual pieces of art.

Tank has produced advertising for top performers including Bon Jovi, Beyonce, Black Sabbath, Drake, Journey, Kanye West, Madonna, Prince and many more.

Reebok

Get a sneak peek at the Tank team on set for the Fall/Winter 2015 Rally Magazine.

Tank has been providing design, creative direction and content for Rally, Reebok’s bi-annual women’s editorial catalog that is a part of their “Be More Human” campaign. For the Fall/Winter 2015 edition, we created this behind the scenes video of the work in progress. Have a look.

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Winterline

Discover the new Winterline Global Skills Program brochure.

Winterline is a unique and innovative nine-month global gap year program offered to high school graduates and young adults. Expanding upon Tank’s original branding work for Winterline, we designed a new collateral system that provides captivating imagery and detailed program descriptions in a way that brings the program to life for prospective students. Learn more at winterline.com.

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Fragments

Campaign and website for iconic jewelry store.

Tank was charged with elevating Fragment’s feminine, fun and glamorous aesthetic through a distinct contemporary campaign that would resonate with fashion-forward shoppers. With product lines from fashion to fine jewelry, the concept celebrated self-expression and empowered customers to explore their own individual style. 

Through print, film, digital and social platforms the campaign has established a blueprint for Fragment’s future campaign efforts, allowing them to continually explore and share their dynamic and contemporary identity.

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Kite

Breakthrough technology for eradicating malaria.

Tank’s PR team has been supporting ieCrowd on the launch the Kite Mosquito Patch, a breakthrough technology designed in the hopes of eradicating malaria. The initial task was to raise awareness of the solution and drive traffic to crowdfunding site Indigogo.

Tank’s worldwide press campaign drove both awareness and traffic to the website. The Kite story was reported across 30 countries, including the US, UK, China, Canada and many European and African news networks. Press momentum was maintained for over a week in conjunction with the crowdfunding campaign, reaching a collective audience of more than 990m people worldwide with over 100 pieces of news coverage. ieCrowd founder, Grey Frandsen, was interviewed by numerous US and global media outlets, from BBC World News to the Pan-African news site Iroko.

As a result of Tank’s work, the widespread publicity behind the Kite project led to it exceeding the $75,000 funding target within four days. Within a week, the funding was at $136,096 and now exceeds $550,000. Learn more at iecrowd.com.

Catalina

Reinventing an established, nearly 30-year-old brand.

Historically, public perception of Catalina was focused on the company’s legacy as a coupon producer. Tank was tasked with creating a brand that effectively emphasized the company’s innovative digital media offerings through a new look and brand voice. Personalization is at the very center of the Catalina brand and was woven across a corporate presentation system, corporate video, comprehensive icon system, collateral and environments. An internal communications launch took place at the company’s national sales conference and generated tremendous buy-in and excitement around the company’s fresh vibrant look and feel.

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Girl Scouts of Eastern Massachusetts

Raising awareness for recruitment.

To build public awareness, Tank worked with Girl Scouts of America to build a campaign that was all about “her.” The campaign launched as part of the Girl Scouts of Eastern Massachusetts membership recruitment drive. Media buys included billboards, MBTA advertising, print, web, TV and radio. The campaign’s visual language was also extended to a new online presence.

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Healthworks

Shaping the advertising and visual campaign direction for Healthworks.

Healthworks is an upscale, multi-location all-women fitness center. Tank developed a new campaign to refresh the brand’s message, maintaining focus on the individual but infused with the tribe mentality inherent in group fitness. The result was an arresting set of images portraying the one as part of the many.

Greater Boston Food Bank

Campaign development to help raise $35 million for new food distribution center.

Tank developed the “Running Out of Space” campaign in support of the Greater Boston Food Bank’s capital campaign to raise $35 million for its new distribution center. A follow-up promotional campaign, including TV, radio, print and outdoor, extended awareness of the larger Greater Boston Food Bank program.

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Network Health

Healthcare in Massachusetts gets a big bandage.

The band-aid has proven to be the perfect visual to describe the wonderful health insurance coverage provided to families with low and moderate incomes by nonprofit, Network Health. Our work for Network Health was strategic campaign that included print, outdoor, transit, direct mail, digital and radio in multiple languages to improve awareness among target audiences. Visitors were successfully directed to GetNetworkHealth.com for full information about eligibility, costs and benefits.

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