Designow

Brand identity for a new virtual studio platform to help promote design talent worldwide.

Launching in 2016, Designow is a virtual studio platform for discovering, developing and promoting design talent worldwide. The site provides a nurturing forum where designers can gain the skills, exposure and support for their selected designs to be developed and brought to a global market. Tank’s first initiative for Designow was the overall brand identity with continuing work over the coming months to bring the virtual studio platform to market. Learn more and register for a free membership invitation at designow.com.

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Xively

Event branding and design for LogMeIn's Internet of Things platform

For LogMeIn Inc’s Internet of Things (IoT) platform, Xively engaged Tank to help launch the Xively Xperience 2015. This invite-only, two-day forum at the Seaport Boston Hotel brought together nearly 500 executives working in the IoT to discuss the activation of their connected businesses.

Working with Xively’s Boston-based events team, Tank developed the name, theme and visual direction for the event. Tank also provided executable design and creative direction for the entire marketing system and a majority of the event assets: environmental, digital, way-finding, collateral and more.

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Erez Sabag

Challenging the conventions of beauty.

Photographer Erez Sabag has been at the front line of progressive image making for two decades. As a fashion and beauty photographer he is a visionary image maker, always challenging the line between art and commerce. He is renowned for his innovative collaborations with fashion designers and creative luminaries, and award-winning editorials for leading publications around the world. This lush volume includes over 200 personal and commissioned images with two eight-page gatefolds showing an incredible array of work.

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Anyclip

An engaging first impression for one of the leading content marketing platforms for video.

Tank developed a new identity, visual system, brand guide, website and messaging strategy for one of the leading content marketing platforms for video. Our goal was to inject new emotion and create an engaging first impression of the brand. We also wanted to highlight the company as a credible source and one of the top five content marketing platforms for video. Tank created a concept around the idea of the ‘exact moment of connection’ between end-users and the ad/movie clip they are about to watch.

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Pierce Boston

A striking view from Samuel's & Associates latest project.

Breaking ground Fall 2015 and slated for completion in 2018, Pierce Boston is Samuel’s & Associates new luxury complex, designed by architectural firm Arquitectonica. The residential building will offer soaring, panoramic views as the tallest tower in the Fenway. The sky-piercing structure serves as a dramatic gateway to an area that has undergone significant transformation over the past decade. Working with the Pierce team since the project’s inception, Tank’s work included naming, identity, environmental graphics, launch collateral and the Pierce Boston website. See the beauty of Pierce Boston at pierceboston.com.

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Isabella Stewart Gardner

Wayfinding program for cultural institution.

The Isabella Stewart Gardner Museum is an immersive 21st Century Salon where art, music, horticulture, contemporary art and education programs truly come to life. To further expand the scope of the museum’s offerings, architect Renzo Piano was commissioned to design a new building adjacent to the original Museum, including a lounge, library, exhibition space, greenhouses and performance hall. Tank developed a comprehensive signage program including a full wayfinding system and digital platform.

Outside, a large logo wall brands the museum, and provides welcome, program and exhibition information. Inside, the admissions desk features an integrated digital display which informs visitors of the current and future programming at the museum. Subtle animations and imagery work in unison to complement the surrounding environment while providing clear, in-depth information. On wayfinding signage, an iconic mutant green brand color ties together the old and new wings.

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OMSignal

The new OMSignal brand strategy and visual system. In tune with you.

Tank loves when we get to work with new, cutting edge products — especially when sports and running are involved. So, partnering with the crew at OMsignal on their brand strategy, overall visual system and messaging was especially exciting. OMSignal is a smart apparel platform that basically turns your clothing into a wireless feedback mechanism to measure and interpret your biometrics. This gives you the insight and ability to customize your workout around the feedback received. Check out the products at omsignal.com.

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FenArts

Engaging community for the betterment of culture and art

As pioneers in community building, Samuels & Associates is committed to giving back and renewing a cultural district — The Fenway — through public art. Tank partnered with Samuels and Associates to help develop the brand identity for their community-minded publication, FenArts, reflecting the organization’s commitment to excellence, contemporary art, respect and community. Tank also created guidelines for the identity and visual language that provided ample room within the FenArts brand elements for flexibility across multiple mediums including stationary, outdoor signage and promotional material. 

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Woods Hill Table

Branding a sustainable restaurant

Located in historic Concord, MA, Woods Hill Table provides a restaurant option focused on the latest trends in food, the science behind good health, and taking care of the environment. Tank teamed up with the restaurant founders to develop a name and identity. Tank also created the restaurant’s collateral, including stationary and menus printed on paper made with post-consumer recycled products and made using renewable energy.

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Samuels & Associates

Supporting the property development firm as they launch new projects and update their brand.

2015 was a busy year for Tank and the team at property development firm Samuels & Associates. Together, we created visual programs for some of S&A’s newest projects as well as a refresh to the corporate brand itself. First came the launch of samuelsre.com and now thefenway.com – building awareness of The Fenway neighborhood beyond its reputation as the home of our beloved ballpark. With its theme “Live. Work. Play,” the site shares what is going on in and around The Fenway while providing the perfect platform for promoting S&A properties and driving SEO traffic through social media campaigns, including the recent “Sausage Guy” campaign.

Here is some work from Tank for our friends at Samuels & Associates: The Van Ness, Continuum, and Landmark.