In 2016 we lost some of the greatest living brands we’ve ever known.

Tomorrow belongs to those who can hear it coming.

David Bowie 1947 - 2016 Cultural icon, fashion icon, shape-shifter, musician

The system is broken. It’s going to take the young people to fix it this time. We need new ideas, new life...

Prince 1958 - 2016 Civil rights advocate, multi-instrumentalist, pop-star

Wars of nations are fought to change maps. But wars of poverty are fought to map change.

Muhammad Ali 1942 - 2016 Civil rights activist, Heavy weight champion of the world

When you stop thinking about yourself all the time, a certain sense of repose overtakes you.

Leonard Cohen 1934 - 2016 Poet, novelist, painter, singer, songwriter and musician

I have to be honest here, I’m not really interested in selling records to people who are homophobic.

George Michael 1963 - 2016 Gay rights advocate, pop-star

Sometimes you can only find heaven by backing away from hell.

Carrie Fisher 1956 - 2016 Screen-writer, author, actress

As with our idols, “why?” gives your brand substance. It’s a reason for your followers to believe in you.