Design is more than look and feel — it’s the process of solving a problem. For Northeastern University’s College of Arts, Media and Design (CAMD), we were asked to help define their brand and create a unified system to showcase their unique approach to higher education.

In the first phase of our work with the college, we created cohesion through an interactive brand artifact that embodies the infinite possibilities of CAMD. As we embark on applying this thinking toward a new website, we look back at the process that’s brought us to where we are today.

Photo credit: Portraits by Lou Mora.