Experience exists at the very heart of every engagement – do people love a website experience on their phone as much as their desktop? Does a target demographic relate better to a brand that’s aligned with its internal business goals? Do customers convert more efficiently due to a particular e-commerce design? The list goes on. And none of this lives in a vacuum.
That leads us to us. We’re not traditional. We’re a determined bunch that play the role of strategist, user advocate, business analyst, researcher, information architect and experience designer. These are a set of consciously curated skills. And they encourage thoughtful analysis and discussion at both the micro and macro levels.
Our team is built with one purpose: to translate insight into a foundation for meaningful experiences that unite organizational goals and audience needs.
- Stakeholder Interviews
- Audience Analysis (Persona Development)
- Landscape Analysis / Competitive Analysis
- Design Workshops
- Journey Mapping
- Heuristic Reviews
- Content Audits
- Information Architecture
- User Stories / Requirements Gathering
- User Flows / Task Flows
- Usability Testing