There’s no magic bullet in digital marketing. Success is built on mutual understanding, collaboration and a tailored approach. These beliefs anchor everything we do. Our team is continuously adapting, seeking out the most resonant solutions while at once relying on the perspective of cumulative expertise. It’s this obsession with the new, filtered through the lens of experience, that helps us produce winning campaigns.
Unlike other agencies, we manage our clients’ digital programs through a channel agnostic lens. Every client is different, so we approach every new engagement without any preconceived notions of what channels and strategies will work. Additionally, while digital marketing programs have different tactics, we believe it is about aligning these programs strategically to product the best results, as opposed to managing them in silos. Our teams share information to ensure our marketing programs are non-competitive and produce the most efficient acquisition costs for our clients.
Along those same lines, we strongly believe in multi-channel attribution —no channel works alone. Whether its PR driving Search traffic or if someone visits your company’s website via organic search and then later is served a retargeting banner, we focus on rewarding the multiple touches.
And, finally, we believe that usability and the end-to-end customer experience is paramount to success. We don’t look at a project in isolation, instead we focus on the customer journey. From the keywords searched to the Search ad copy to the landing page, we focus on the end-to-end experience with everything we do.