Using data to uncover key Salesforce trends

Bluewolf, an IBM Company and an award-winning global consulting agency, tasked Tank to create an immersive microsite highlighting their findings from their fifth annual The State of Salesforce Report. The report evaluates how the best companies use and capitalize on the world’s #1 CRM platform. The full report is based on over 110,00 data points collected from over 1,700 Salesforce customers worldwide.

Tank designed and developed a light-weight lead-generation site, leveraging customizable SVG animations and interactions. To create awareness and increase shareability, all content site-wide is optimized for social sharing.

Following the site’s build, total year-over-year conversions increased by 78% from 2015. Time on page also increased by 307%.


Empowering a leader in cloud management.

A dynamic leader in cloud management, the Boston-based CloudHealth Technologies needed a fresh look and campaign to premier on their industry’s biggest stage: the AWS re:Invent conference in Las Vegas. They chose Tank to bring their vision to life. 

Starting with an efficient and robust workshop, Tank crafted refreshed brand and messaging platforms as well as an awareness campaign that was featured via a massive media buy in the Las Vegas McCarran Airport. These creative platforms elevated the brand expression to something commensurate with the company’s innovative technology, while preserving the unique personality that makes CloudHealth one of Boston’s best places to work. 

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As part of the brand’s “What’s Normal?” campaign, Tank collaborated closely with SheaMoisture’s creative and brand teams to design and develop the “Good Hair Day” diagnostic tool — a first-of-its-kind recognition tool that uses image recognition software created by Ditto Labs to automatically identify the user’s hair type. The Angular one-page application helps users understand which of the brand’s 150+ hair care products will work best for them based on their hair type, condition and goals. It offers personalized product recommendations through a simple three-step process, matching users to custom hair products tailored to their specific hair needs around maintenance, treatment and styling, and then seamlessly drives the user to the point of sale.


Helping pop culture pop.

Live Nation is the world’s largest producer of live music concerts and ticket distribution, with over 63 million fans, 26,00 events, and 3,300 artists in 40 countries.

In 2014, Live Nation enlisted Tank to assist with the design for their robust, ongoing advertising campaigns for performances throughout the San Francisco Bay and the greater Northern California area. Since then, Tank has partnered with Live Nation, playing a major role on a wide range of initiatives from conceptual festival poster art, to display and out-of-home advertising. On an annual basis Tank produces advertising for over 350 concerts and shows, an average of around 4,500 individual pieces of art.

Tank has produced advertising for top performers including Bon Jovi, Beyonce, Black Sabbath, Drake, Journey, Kanye West, Madonna, Prince and many more.

Et Eais

Et Eais elevates their eCommerce experience.

Et Eais was looking to create a lifestyle e-commerce experience, with a direct to consumer model offering exclusive inventory. Tank was engaged to make their vision come to life through UX and site design, creating a new shopping destination. Content was organized to create a balance between e-commerce needs and curated content built into the Magento commerce platform. Images site-wide are shoppable, equipped with a modal highlighting the brand’s products while linking users straight to product pages for a streamlined shopping flow.

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Brand identity for a new virtual studio platform to help promote design talent worldwide.

Launching in 2016, Designow is a virtual studio platform for discovering, developing and promoting design talent worldwide. The site provides a nurturing forum where designers can gain the skills, exposure and support for their selected designs to be developed and brought to a global market. Tank’s first initiative for Designow was the overall brand identity with continuing work over the coming months to bring the virtual studio platform to market. Learn more and register for a free membership invitation at

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Design and development of the Aviva Drive native application

Around the world, Aviva provides around 43 million customers with insurance, savings and investment products. They are Ireland’s leading composite insurer for life, pensions, general and health insurance products. Tank designed and developed the Aviva Drive native app, aligning it to their new rebranded identity. Tank approached this challenge in a way that showed the app experience in future mobile innovations.

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Get a sneak peek at the Tank team on set for the Fall/Winter 2015 Rally Magazine.

Tank has been providing design, creative direction and content for Rally, Reebok’s bi-annual women’s editorial catalog that is a part of their “Be More Human” campaign. For the Fall/Winter 2015 edition, we created this behind the scenes video of the work in progress. Have a look.

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Event branding and design for LogMeIn's Internet of Things platform

For LogMeIn Inc’s Internet of Things (IoT) platform, Xively engaged Tank to help launch the Xively Xperience 2015. This invite-only, two-day forum at the Seaport Boston Hotel brought together nearly 500 executives working in the IoT to discuss the activation of their connected businesses.

Working with Xively’s Boston-based events team, Tank developed the name, theme and visual direction for the event. Tank also provided executable design and creative direction for the entire marketing system and a majority of the event assets: environmental, digital, way-finding, collateral and more.

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Clarifying an online brand presence.

For five decades Rotel’s hi-fi systems have provided the entry point into high-end audiophile grade electronics. Founded in 1961 and still family owned, Rotel’s products are cherished for their quality craftsmanship and longevity, often handed down from generation to generation. 

Tank partnered with Rotel, part of Bowers & Wilkins, to clarify their online brand presence in advance of increased exposure coming from their partnership with Magnolia. By identifying an opportunity to position the Rotel brand more firmly on its approach we were able to place an emphasis on their Balanced Design Concept and legacy of dedication — showcased in “55 Years of Excellence”, an interactive timeline that details Rotel’s journey from a small television distributor to one of the most reputable names in hi-fi.

Together with a system of new photography and a responsive website, Rotel is able clearly portray its brand promise: Exceptional sound. No Exceptions.

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