Erez Sabag

Webby Award-winning site for one of our favorite photographers.

Erez Sabag is a photographer, director and multimedia artist with an impressive roster of high-profile clients. Erez asked Tank to develop a new visual identity to capture his unique energy and style. Powerful, bold, distressed typography formed the basis of the graphic language while an innovative interface for his website took the form of a giant contact sheet. A fully responsive site, Erez’s beautiful images scale as small as you need on your smart phone or as large as you need on your monitor — all while maintaining their high quality. The website was the recipient of a Webby award in 2011. Check it out at

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Introducing Landmark: an iconic art deco building located in the Fenway neighborhood of Boston.

Originally constructed for Sears Roebuck in 1929, Landmark is listed on the National Register of Historic Places. Under Samuels & Associates management, the building is positioned as a new urban hub, intimately weaving a workspace and playground together and creating an anchor to a vibrant neighborhood.

Tank designed the visual identity that pays homage to the buildings historic roots and implemented the graphic language though a variety of printed collateral and environmental graphics.

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Tank helps redefine South American cosmetics brand Esika

Erika enlisted Tank to redefine its visual identity through the redesign of its catalog. The mass-market brand needed to appeal to a young, fashion-conscious consumer, providing new trends, tips and advice. To help Eskia’s internal design team implement the program, a visual style guide was produced to ensure brand consistency across all the categories, along with comprehensive training sessions.

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Reinventing an established, nearly 30-year-old brand.

Historically, public perception of Catalina was focused on the company’s legacy as a coupon producer. Tank was tasked with creating a brand that effectively emphasized the company’s innovative digital media offerings through a new look and brand voice. Personalization is at the very center of the Catalina brand and was woven across a corporate presentation system, corporate video, comprehensive icon system, collateral and environments. An internal communications launch took place at the company’s national sales conference and generated tremendous buy-in and excitement around the company’s fresh vibrant look and feel.

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A human-centric approach to rebranding

Tank was approached by PeopleFluent to reimagine their brand identity with a view to repositioning them as leaders in the Human Capital Management technology space. The resulting identity utilizes human-centric graphic elements to convey and feeling of warmth, fluency and simplicity.

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Cull & Pistol

Rebranding the "Shack in the Back"

Based on the successful launch of the Cull & Pistol Oyster Bar, Lobster Place decided to rebrand their “Shack in the Back” seafood take-out area to capitalize on the Cull & Pistol brand. Tank worked with Lobster Place on the naming (Cull & Pistol Galley), identity/logo, collateral, interior design, signage and menu systems. The goal was to connect and bridge the divide between the casual market atmosphere of the Lobster Place market with the more refined experience of Cull & Pistol.

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An integrated digital marketing campaign for automation supplies giant.

Kele is the leading resource for building automation supplies in the United States — a one-stop shop for over 10,000 SKUs across more than 300 suppliers. Tank manages an integrated digital marketing campaign across Paid Search and SEO.

Over the last two years, our team developed a comprehensive digital marketing program that generates a 500%+ return on advertising spend. Our program now generates three times as many new customer accounts prior to Kele’s website redesign and transition to Tank.

Kele is located in Memphis, TN.

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Naming and branding for a members-only private sale site.

SniqueAway provides exclusive deals on top hotels and other travel experiences at deep discounts. Tank partnered with the team at Smarter Travel Media, a TripAdvisor Media Group company, to develop the new name and brand for this members-only private sale site. The new brand is executed across the consumer website and all promotional materials.

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Girl Scouts of Eastern Massachusetts

Raising awareness for recruitment.

To build public awareness, Tank worked with Girl Scouts of America to build a campaign that was all about “her.” The campaign launched as part of the Girl Scouts of Eastern Massachusetts membership recruitment drive. Media buys included billboards, MBTA advertising, print, web, TV and radio. The campaign’s visual language was also extended to a new online presence.

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Collaboration with designer Dror Benshetrit for the launch of his new luggage collection

Following a series of projects partnering with world-renowned luggage brand Tumi, Tank produced multiple videos in collaboration with designer, Dror Benshetrit for the launch of his new luggage collection as a core part of the “Transform Follows Function” campaign. The videos communicate the revolutionary engineering that allows the luggage to transform and adapt to changing travel needs. The collection features a hard-sided suitcase that can double in size and a backpack that transforms into a briefcase.

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