Design and development of the Aviva Drive native application

Around the world, Aviva provides around 43 million customers with insurance, savings and investment products. They are Ireland’s leading composite insurer for life, pensions, general and health insurance products. Tank designed and developed the Aviva Drive native app, aligning it to their new rebranded identity. Tank approached this challenge in a way that showed the app experience in future mobile innovations.

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Event branding and design for LogMeIn's Internet of Things platform

For LogMeIn Inc’s Internet of Things (IoT) platform, Xively engaged Tank to help launch the Xively Xperience 2015. This invite-only, two-day forum at the Seaport Boston Hotel brought together nearly 500 executives working in the IoT to discuss the activation of their connected businesses.

Working with Xively’s Boston-based events team, Tank developed the name, theme and visual direction for the event. Tank also provided executable design and creative direction for the entire marketing system and a majority of the event assets: environmental, digital, way-finding, collateral and more.

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Clarifying an online brand presence.

For five decades Rotel’s hi-fi systems have provided the entry point into high-end audiophile grade electronics. Founded in 1961 and still family owned, Rotel’s products are cherished for their quality craftsmanship and longevity, often handed down from generation to generation. 

Tank partnered with Rotel, part of Bowers & Wilkins, to clarify their online brand presence in advance of increased exposure coming from their partnership with Magnolia. By identifying an opportunity to position the Rotel brand more firmly on its approach we were able to place an emphasis on their Balanced Design Concept and legacy of dedication — showcased in “55 Years of Excellence”, an interactive timeline that details Rotel’s journey from a small television distributor to one of the most reputable names in hi-fi.

Together with a system of new photography and a responsive website, Rotel is able clearly portray its brand promise: Exceptional sound. No Exceptions.

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Erez Sabag

Challenging the conventions of beauty.

Photographer Erez Sabag has been at the front line of progressive image making for two decades. As a fashion and beauty photographer he is a visionary image maker, always challenging the line between art and commerce. He is renowned for his innovative collaborations with fashion designers and creative luminaries, and award-winning editorials for leading publications around the world. This lush volume includes over 200 personal and commissioned images with two eight-page gatefolds showing an incredible array of work.

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An engaging first impression for one of the leading content marketing platforms for video.

Tank developed a new identity, visual system, brand guide, website and messaging strategy for one of the leading content marketing platforms for video. Our goal was to inject new emotion and create an engaging first impression of the brand. We also wanted to highlight the company as a credible source and one of the top five content marketing platforms for video. Tank created a concept around the idea of the ‘exact moment of connection’ between end-users and the ad/movie clip they are about to watch.

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Engaging community for the betterment of culture and art

As pioneers in community building, Samuels & Associates is committed to giving back and renewing a cultural district — The Fenway — through public art. Tank partnered with Samuels and Associates to help develop the brand identity for their community-minded publication, FenArts, reflecting the organization’s commitment to excellence, contemporary art, respect and community. Tank also created guidelines for the identity and visual language that provided ample room within the FenArts brand elements for flexibility across multiple mediums including stationary, outdoor signage and promotional material. 

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Woods Hill Table

Branding a sustainable restaurant

Located in historic Concord, MA, Woods Hill Table provides a restaurant option focused on the latest trends in food, the science behind good health, and taking care of the environment. Tank teamed up with the restaurant founders to develop a name and identity. Tank also created the restaurant’s collateral, including stationary and menus printed on paper made with post-consumer recycled products and made using renewable energy.

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A full rebrand and repositioning of the organization

Draper is an independent not-for-profit laboratory in applied research, engineering development, education, and technology transfer. It was Draper’s navigation systems, in fact, which brought us to the moon and back safely. Draper approached Tank with the challenge of rebranding and repositioning the organization. Tank provided Draper with a new identity, new visual and brand language, a new voice and tag line, ‘Engineering Possibilities,” as well a website/mobile experience that enables the brand to succinctly tell the Draper story in innovative ways.

Oxford Rugby

Redesigning a flexible identity

The Rugby World Cup is every 4 years and this time it was coming to England. As part of the legacy of the games, Oxford University put together the first World University Rugby Cup – held the same year and also every 4 years.

The games were held in Oxford with seven elite universities from across the globe heading to the UK to take part in this first-of-its-kind event. Tank was tasked with redesigning their identity in a way that could be flexible and change from country to country.

Fenway Triangle

A fresh new look for a 15 year old brand

Tank partnered with Samuels & Associates to conduct a brand evaluation of their 15 year old Fenway Triangle Trilogy brand and to find a solution that would help it fit in more seamlessly with the real estate developer’s new apartments, Continuum and Van Ness. The new brand needed to feel more luxurious and upscale to match the updated interiors and to attract a new target market: young professionals, collegiate, medical professionals, etc.

During Tank’s exploration process, the name was shortened to Fenway Triangle and we fully redesigned the website to align with the Van Ness, Continuum and fenway.com shared platforms. This new approach allowed content to be shared amongst the different sites and improved Samuels & Associates’ ability to manage the website moving forward.

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