Not only a profound advocate of the ideas and entrepreneurial spirit within New England, TEDxCambridge is also a worldwide leader among TEDx events. From its sheer scale to its quality of talks, only a few of the thousands of TEDx events held every year come close to the impact of TEDxCambridge. But TEDxCambridge did not always have this presence.
The event has grown exponentially since it’s inception – previously selling out venues for a few hundred, it is now held in the famed Boston Opera House, with seating for 2,600. To reflect the growth of the event, TEDxCambridge needed a cohesive and refreshed brand identity, brand strategy, communication plan and event design. TEDxCambridge chose Tank to serve as its creative and strategic partner for both of its 2016 events – and is now planning for 2017.