Tank’s worldwide press campaign drove both awareness and traffic to the website. The widespread publicity led to the campaign exceeding the $75,000 funding target within four days. Within one week, the funding was at $136,096 and soon exceeded $300,000.
The Kite story was reported across 30 countries, including the US, UK, China, Canada, and many European and African news networks. Press momentum was maintained for over a week surrounding the date of launching the crowdfunding campaign, with 100 pieces of news coverage reaching a collective audience of more than 990 million people worldwide.
ieCrowd’s Chief Solutions Officer, Grey Frandsen was also interviewed by numerous US and global media outlets from BBC World News to the Pan-African news site Iroko.