Citizens Bank

Redefining the banking app.

Citizens Bank

Overview

Headquartered in Providence, Rhode Island, where its roots date back to 1828, Citizens Financial Group, Inc. is one of the oldest and largest financial services firms in the United States. As the 13th largest retail bank in the country, they deliver a broad range of financial services to over five million individuals, companies, not for profits, and institutions.

Citizens wanted to enhance the way customers use their services on their website and mobile applications. Partnering with the client, Tank conducted extensive research on their user base to find ways of streamlining various interactions.

User Experience

As part of our ongoing relationship, we provide Citizens Bank with UX enhancements on a regular basis to their online and mobile banking applications. These apps allow Citizens Bank customers to pay bills, balance checking accounts, locate branches and find ATMs.

Application Design & Development

The mobile world is constantly evolving and keeping up with it is especially challenging for an organization of this size. Working closely with the Citizens Bank mobile team allows us to provide enhancements to their mobile applications on a regular basis and help keep them moving at pace with the industry. Tank delivers native code for the iOS app in order for the Citizens Bank Mobile team to quickly integrate app updates.

Online Banking

The online banking experience for Citizens Bank customers needed to be refreshed with a design that met the expectations of today’s user experience and web standards. Staying true to the core pillars of the brand (Simple, Clear and Personal), Tank consolidated and enhanced the site architecture; elevated and refined the visual design; and built the site on a responsive framework in order to provide users with an optimal experience no matter what device they choose to access their accounts from.

Native App

Keeping pace with mobile technologies, Tank designed and developed the Apple Watch App for Citizens Bank. The new watch app allows users to check their fast balance and find nearby banking locations.

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