Rotel

Clarifying an online brand presence.

For five decades Rotel’s hi-fi systems have provided the entry point into high-end audiophile grade electronics. Founded in 1961 and still family owned, Rotel’s products are cherished for their quality craftsmanship and longevity, often handed down from generation to generation. 

Tank partnered with Rotel, part of Bowers & Wilkins, to clarify their online brand presence in advance of increased exposure coming from their partnership with Magnolia. By identifying an opportunity to position the Rotel brand more firmly on its approach we were able to place an emphasis on their Balanced Design Concept and legacy of dedication — showcased in “55 Years of Excellence”, an interactive timeline that details Rotel’s journey from a small television distributor to one of the most reputable names in hi-fi.

Together with a system of new photography and a responsive website, Rotel is able clearly portray its brand promise: Exceptional sound. No Exceptions.

Related projects