Gaslight Brasserie

Classic neighborhood comfort in a brand.

Gaslight Brasserie is a classically styled neighborhood Parisian brasserie and at the time, was soon to be the newest addition to the Aquitaine Group’s list of restaurants. Tank served as part of Gaslight’s Brand Language Creation Team to develop a unique and effective graphic language for the newest addition to the Aquitaine group. Primary identity elements included logo/logotype; approach to typography and appropriate graphic vernacular;and color palette, materials, textures and details on how they should be used. Following the finalization of the identity, Tank applied the new brand elements to Gaslight’s corporate suite, menus, in-counter signage, and much more.

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