Fragments

Campaign and website for iconic jewelry store.

Tank was charged with elevating Fragment’s feminine, fun and glamorous aesthetic through a distinct contemporary campaign that would resonate with fashion-forward shoppers. With product lines from fashion to fine jewelry, the concept celebrated self-expression and empowered customers to explore their own individual style. 

Through print, film, digital and social platforms the campaign has established a blueprint for Fragment’s future campaign efforts, allowing them to continually explore and share their dynamic and contemporary identity.

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