Esika

Tank helps redefine South American cosmetics brand Esika

Erika enlisted Tank to redefine its visual identity through the redesign of its catalog. The mass-market brand needed to appeal to a young, fashion-conscious consumer, providing new trends, tips and advice. To help Eskia’s internal design team implement the program, a visual style guide was produced to ensure brand consistency across all the categories, along with comprehensive training sessions.

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