Brand Strategy

Defining a brand strategy starts by first identifying where a brand is in its lifecycle.

Brand Strategy

Sometimes we are engaged in the creation of a new brand arising from the seeds of an idea. In other cases, there are clear catalysts for an existing brand to evolve or radically change its positioning to internal and/or external audiences. Even if a brand is well established and successful, it is important that the defining aspects of that brand are strategically understood so that they can be respected and leveraged for maximum impact across all ongoing initiatives and communication. 

With a clear understanding of where in a lifecycle a brand is currently living, Tank brings a comprehensive capability to fully research and understand the opportunity – and to then inspire and connect all audiences to the brand’s authentic and core reasons for being. The methods and tactics for achieving this are almost as varied as the number of brands in existence. And that is the point… brand strategy is about discovering and leveraging what is authentically unique about the brand. All product strategy, segmentation strategy, and the many components of a go to market strategy are informed by and measured against brand strategy. 

Our arsenal
  • Brand Identity
  • Rebranding
  • Brand Audit
  • Brand Blueprint
  • Brand Story
  • Naming
  • Messaging & Positioning
  • Brand Hierarchy
  • Brand Guidelines
  • Lifestyle and Product Photography