Cull & Pistol

Rebranding the "Shack in the Back"

Based on the successful launch of the Cull & Pistol Oyster Bar, Lobster Place decided to rebrand their “Shack in the Back” seafood take-out area to capitalize on the Cull & Pistol brand. Tank worked with Lobster Place on the naming (Cull & Pistol Galley), identity/logo, collateral, interior design, signage and menu systems. The goal was to connect and bridge the divide between the casual market atmosphere of the Lobster Place market with the more refined experience of Cull & Pistol.

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