Catalina

Reinventing an established, nearly 30-year-old brand.

Historically, public perception of Catalina was focused on the company’s legacy as a coupon producer. Tank was tasked with creating a brand that effectively emphasized the company’s innovative digital media offerings through a new look and brand voice. Personalization is at the very center of the Catalina brand and was woven across a corporate presentation system, corporate video, comprehensive icon system, collateral and environments. An internal communications launch took place at the company’s national sales conference and generated tremendous buy-in and excitement around the company’s fresh vibrant look and feel.

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