Anyclip

An engaging first impression for one of the leading content marketing platforms for video.

Tank developed a new identity, visual system, brand guide, website and messaging strategy for one of the leading content marketing platforms for video. Our goal was to inject new emotion and create an engaging first impression of the brand. We also wanted to highlight the company as a credible source and one of the top five content marketing platforms for video. Tank created a concept around the idea of the ‘exact moment of connection’ between end-users and the ad/movie clip they are about to watch.

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